Experience

Momentum 3

Managed PPC campaigns across Google, Bing, Meta, and LinkedIn for multiple client accounts, overseeing budgets between $150/month and $30,000/month
Built and optimized campaign structures including keyword research, ad copy testing, audience targeting, and bid strategy
Analyzed campaign performance data weekly and monthly, using insights to reallocate budget and refine targeting
Delivered client-facing performance reports translating campaign data into actionable recommendations

Managed organic social media strategy, including posing and ad placements to expand reach
Created content for social platforms and YouTube
Delivered analytics reports identifying trends, informing content and targeting decisions
Compiled and segmented customer data to support targeted marketing efforts

Stratagized St. Patricks Day Campaign that ran across multiple ad platforms. Designed graphics and edited videos for ad campaign. Pivoted campaig to account for Covid19 closures.
Design, wrote content for and manage website
Created and managed social media accounts
Photograph and edit photos and videos from events