In my Account Planning class, we worked in groups on three different client projects, each requiring research and a strategic PowerPoint deck built around a Big Idea.

The first project was for Metro by T-Mobile through The Richards Group, where our goal was to connect with Generation Z so they would choose Metro when it came time to pick their own wireless brand.

The second was for Spotify, where we worked to find an ownable value proposition for Spotify Premium centered on the pre-show discovery and planning experience for live events.

The third was a research strategy project for RPA, focused on understanding Gen Z eating habits through food journals, one-on-one interviews, and secondary research.