At Momentum 3, I have managed PPC campaigns across Google, Bing, Meta, and LinkedIn for a range of client accounts with budgets between $150/month and $30,000/month. My work spans the full campaign lifecycle, starting with keyword research and audience targeting, then moving into campaign structure, ad copy development and testing, and bid strategy tailored to each client's budget and goals. I monitor performance on an ongoing basis, tracking metrics like cost per click, conversion rate, and return on ad spend, and make adjustments to targeting, bids, or budget allocation based on what the data shows. I also build and deliver performance reports for clients, translating campaign results into clear takeaways and next steps.

Earlier in my time at Momentum 3, I also managed social media accounts for several clients, handling content ideation, caption writing, scheduling, and occasional graphic design, and wrote blog posts and website copy. Alongside my marketing work, I also handle merchandise arrangements for one of our musical clients.